
QUALITATIVE RESEARCH:
In-depth interviews (IDIs)
Telephonic in-depth interviews (TDIs)
Focus Groups / Online Focus Groups
Ethnographies
Mystery Shopping & Audits
Online bulletim boards
QUANTITATIVE RESEARCH
F2F
CATI
CAPI
Online
Street Intercept
POS (Point of Sales)
Gang Surveys
Social Networks
COMPETITIVE INTELLIGENCE
Primary data collect towards:
Competitors
Suppliers
Clients
Society